Make things that matter.
Award-winning Entrepreneur, Designer, and Author
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Hi, I’m Joey.
I’m the founder of Baronfig, where we design tools to help you think and do.
My book, The Laws of Creativity, is a practical guide to bringing ideas to life.
I also coach entrepreneurs to multiply their impact—and their income.
And each week, I share a short, free newsletter that helps you think better.
Here’s a little more about me.
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Powerful Ideas
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Chesterton’s Fence argues that before you remove or change an existing structure—whether a literal fence, a policy, a tradition, or a rule—you must understand why it was put there in the first place.
Stigmergy is a mechanism of indirect coordination in which individual agents—often without communication or awareness of each other—interact through changes they make in a shared environment.
Shoshin refers to approaching a subject or experience with openness, eagerness, and a lack of preconceptions—even when studying at an advanced level.